Sometimes, we live in an impossibly–in this case ludicrously–small world. Last night, I had the pleasure of attending an event honoring the Always On Top 100 privately-held companies, one of which I’m happy to say my company, ShotSpotter, was named yesterday. (For those interested, here’s information about the event and award: http://stanfordsummit.goingon.com/permalink/post/866) The event was hosted by the MIT/Stanford Venture Lab, run by my friend Louise Velasquez.
As I was standing on line to get a drink (cranberry and lime–I’m fighting a cold), I stared listlessly at the name tag of the fellow standing next to me, hoping it would ring a bell, or otherwise save me from contemplating my longer-than-desirable distance from the bar.
The fellow’s name tag read “Michel Floyd, CTO and Senior VP, Knowledge Networks.” His company was being honored last night also. It took a minute, but I finally remembered that Knowledge Networks is the polling organization that performed the study I blogged about last week to you all on behalf of PIPA. So I asked him if it was the same Knowledge Networks, and indeed it was (is). He knew all about the study (in fact, it was his work), and he proceeded to regale me with further interesting statistics about how the Fox viewership separates itself from other mainstream news. He has fielded many an irate call from NewsCorp about that study, and has defended it often enough that he’s pretty practiced at it. Of course, I couldn’t resist testing him, so I bugged him about selection bias on the PBS/NPR viewers, which he thought about for a minute and then began to argue against–only half-way convincingly.
Michel has promised to forward me some of his other tidbits, and I will send them out to the list as soon as I get them. One of them is this: Fox viewers are twice as likely to remember the brand names advertised in commercials than are the viewers of CNN. Twice as likely. Why? How? He’s going to forward me the data.
I suppose this goes to prove that the world is absurdly small. What are the chances that I would have discussed the study and blogged it eight days earlier? That I would we awaiting my cranberry-cum-high fructose corn syrup next to him? That his company would receive an AO100 award the same year mine did?