This is not a good century to be a broadcaster.
If you’re not familiar with Chris Anderson, the Editor-in-Chief of Wired Magazine, you’re missing someone with a profound understanding of the changing media economy. And he has the facts to back himself up. I’ve been reading his stuff for a while, first in Wired and then on his blog, and was pleased to find
his new book, The Long Tail, at my local Barnes & Noble this evening. It inspired me to do some digging…
Broadcast television had its worst week in recorded history last week (Chris points to this CNN story; Clay Shirky predicted this as far back as 1999 in a piece presaging the “Death of Mass Media”
So, is the niche economy, by definition, a more efficient one?
(for a single entity, more efficient depending upon the cost of aggregation (e.g. buying those songs), quality of aggregation, and whether that aggregation maintains competitive advantage.)
…better ratio when comparing the expenditure of resources (attention, money, etc.) to their conversion into the target good?
modaroyal said this on August 22nd, 2006 at 5:50 pm
I see the head and the tail, but where is the stomach?
Anonymous said this on November 27th, 2006 at 7:51 pm