James’s Musings

thoughts, photography, and geeky stuff
from an unrelentingly curious Silicon Valley entrepreneur

Brother John is Famous!

by James G. Beldock on January 27, 2008

I haven’t writ­ten much about EcoBroker, my brother’s com­pa­ny. John, who earned his Ph.D. in Ecology from UC Davis (but did much of his re­search down at UC Berkeley), and who was the government’s se­nior li­aison be­tween the EPA (Environmental Protection Agency) and the DOE (Department of Energy), has spent the past decade and a half in­cu­bat­ing en­vi­ron­men­tal­ly-friend­ly busi­ness­es from his of­fices in Evergreen, CO. Each has had its unique char­ac­ter and unique suc­cess­es, but EcoBroker is a run-away hit. From its strate­gic high ground at the con­ver­gence of the grow­ing con­sumer de­mand for all things green and the long-vi­able (if some­what sleepy, the CDO/subprime cri­sis notwith­stand­ing) res­i­den­tial re­al es­tate busi­ness, EcoBroker has cap­i­tal­ized not on­ly on the de­sire of con­sumers to buy smarter, but al­so to take con­trol of their en­vi­ron­men­tal foot­print. (In fact, in a re­cent sur­vey of house-buy­ing con­sumers, 90% said that en­vi­ron­men­tal re­spon­si­bil­i­ty was some­thing for which they would se­lect when buy­ing a house.)

If the re­cent press cov­er­age of EcoBroker in The New York Times, the Wall Street Journal, or Newsweek didn’t get your at­ten­tion, then per­haps this ex­cel­lent tele­vi­sion in­ter­view with Brother John will. (For the record, he’s the good-look­ing one in the fam­i­ly!)

Click To Play
For most con­sumers, the sin­gle biggest fi­nan­cial in­vest­ment they will make in their lives will be their pri­ma­ry res­i­dence. It thus fol­lows that if those con­sumers want to have an en­vi­ron­men­tal­ly-pos­i­tive im­pact, they should look not just to their in­ci­den­tal pur­chas­es (“would you like pa­per or plas­tic to­day?”) but to their largest pur­chase in or­der to ef­fect their en­vi­ron­men­tal re­spon­si­bil­i­ty. Go find an EcoBroker, pick a re­spon­si­ble and ef­fi­cient house, and make a dif­fer­ence with every mort­gage pay­ment!
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