James G. Beldock
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    More Social Network Demographics

    By far the most popular post on my blog (despite its length) was my post late last year about social network demographics (see “Age *Does* Matter: On the Demographics of Social Networks”).  Among the phenomena it discussed was the clearly exponential increase in Facebook usership across age groups (younger = faster).  Here’s the chart:

    In his posting A Profile of Online Profiles today to the excellent bi-weekly By the Numbers blog, Charles M. Blow, the New York Times’s Visual Op-Ed columnist, posted a chart that looks startlingly similar:

    source:  A Profile of Online Profiles Charles M. Blow, New York Times

    source: "A Profile of Online Profiles" Charles M. Blow, New York Times

    How similar are these curves?  Pretty damn similar!  That’s remarkable, given that I was originally building my data from students who graduated college (or at least voluntarily associated themselves with a college class), and the Rapleaf data on which Blow’s chart is drawn comes from the broader population.  [Thanks to my friend Michel Floyd for pointing out that I had previously glossed over this signficant methodological inconsistency.]  Nevertheless, the similarity is striking—and thanks to a little quick-and-dirty overlayment:

    Comparing NY Times/Rapleaf Data to My Data

    Comparing NY Times/Rapleaf Data to My Data

    They’re both clearly exponential.  But there is a slight difference in the “middle” of the curves. It’s possible that the “real” data is a bit steeper on the tails (leptokurtic), that the demographics have shifted in the past few months, but in all likelihood the reason for the slight discrepancy in the middle is that my data were from a different sample (college graduates versus general population) and prone to certain systematic errors that RapLeaf’s aren’t.  (For details, see the methodological notes to my prior post.)

    Blow’s data, by the way, are based on data published this summer by my friend Auren Hoffman‘s company, RapLeaf, by the way.  RapLeaf has a spectacularly rich database on social network profiles and has the unique ability to track users from site to site.

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    3 Responses to “More Social Network Demographics”

    1. Hey James, you’ve got a bit of an apples v oranges comparison here! Blow’s data is based on total users by age whereas yours is based on % of graduating class. So to compare effectively you at least need to know the distribution of the population by age (census has this). Secondly it’s not clear if your data is based only on college graduates, which are a small subsection of the population and which also have higher incomes and higher rates of internet connectivity.

      Still, reversing Blow’s chart and overlaying it is pretty cute – I remember college profs doing this with viewfoils (which puts me in the demographic with only a 7% probability of being in a social network ;-)

    2. Michel is absolutely right: there is methodological inconsistency, and I’m going to make that clear in the post. However, I *did* correct for age (i.e., converted age of user to likely age at college graduation).

    3. I don\’t normally leave comments… but I really enjoyed your post! I will be leaving a link back here in my blogroll! Thanks!